Why creative offshoring isn’t hogwash

If you’ve ever tried to hire remote creative talent.

If you’ve ever tried to hire creative talent.

If you’ve ever tried to hire.

This one's for you.

Hiring is the most crucial business decision, so it’s normal to be wary of anyone promising to shake things up.

So let’s take baby steps together.

What is creative offshoring?

It’s sending your creative requirements – whether it’s writing, designing, or video making – beyond borders. Much like we do with business processes, supply chains, or even medicine.

From a practical perspective, it makes sense to hire the most eligible professional for a job, not just someone whose commute to office would be brief. There are some definite advantages to offshoring overall, like reduced remuneration costs, access to a global workforce, and increased flexibility/productivity. Each of these apply to creative offshoring, but there are hotter reasons to ditch the concept of ‘places’ when it comes to hiring remote creative talent.

If you wouldn’t only eat your local cuisine, watch only locally made films, and only listen to locally composed music, why would you limit your creative requirements to local talent only?

Sometimes people in the same space and headspace get used to each other’s patterns of thought. Fresh perspectives help, especially when the fresh perspective comes from a completely different worldview.

Global supply chains are including creation and design into the mix and it’s only going to increase (e.g., Philippines).

A globally scattered team ensures insulation from both local and global economic shocks.

Different regions of the world tend to specialize in specific creative trades, especially when it comes to emerging ones. For example, 3D artists are prohibitively expensive so it’s easier to get people in countries like India where 3D isn’t yet monopolized.

People and businesses are looking for experimenters, rule breakers, and risk takers. If internal rules are imposed within offices, the process is nipped in the bud.

It’s not a question of giving creative outsourcing a chance and trying, for the first time, to hire remote creative talent. It’s about wondering if all we can depend on are people/goods/services inside a ‘safe’ line.

Creativity and business begin with eliminating the unnecessary.

Sometimes that’s our notion of how the creative process is supposed to look and feel.

Welcome to a world where your business needs and creative needs intersect perfectly. And you’ve just taken your baby steps.

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