Copywriter (Performance Marketing)
📍 Location:
Gurgaon (WeWork 32nd Milestone)
💻 Job Type:
Full-Time (In-office)
🏢 Company:
Dubai based performance marketing agency
💰 Annual Compensation:
INR 15L
⏱️ Work Timings:
10:30 AM IST to 7:30 PM IST | Monday to Friday
🖥️ Experience Required:
3+ Years
⌛ Hiring Timeline:
Immediate
🤙🏽 Contact for Queries:
🚀 Hiring Process:
Apply >> Round 1 Interview >> Assignment >> Round 2 Interview
About the company
We are hiring on behalf of one of the fastest growing performance marketing agencies in Dubai.
Summary
We are looking for a skilled and agile Performance Copywriter to join the team. In this role, you will be a key contributor to our performance marketing efforts by crafting persuasive and high-converting copy that resonates with our target audience. The ideal candidate possesses a deep understanding of both copywriting principles and performance marketing strategies, with a proven ability to drive results through compelling messaging.
Responsibilities
💼 Copywriting Excellence: Develop impactful copy for diverse digital marketing channels, including but not limited to Meta ads, PPC ads, landing pages, email campaigns, social media content, and more. Craft copy that speaks directly to the target audience's pain points and motivations while driving desired actions.
💼 Conversion-focused Approach: Collaborate closely with the performance marketing team to align copywriting efforts with campaign goals. Optimize copy for maximum click-through rates (CTR), conversions, and other key performance indicators.
💼 Keyword Integration: Conduct thorough keyword research to infuse copy with relevant keywords, enhancing both SEO and paid advertising efforts for improved visibility and engagement.
💼 Brand Consistency: Ensure all copy adheres to brand guidelines, maintaining a cohesive brand voice while adapting messaging for different platforms and formats.
💼 Analytical Insights: Analyze performance data and user behavior to extract insights, guide copy adjustments, and contribute to data-driven decision-making.
💼 Collaboration: Partner with designers, marketers, and cross-functional teams to create cohesive campaigns that convey compelling messages and encourage conversions.
💼 Industry Awareness: Stay informed and up-to-date on real estate industry trends, focusing on Dubai's market and encompassing global developments. Be informed about emerging technologies, and best practices in performance marketing, copywriting, and consumer behavior to continually enhance your skills and offer fresh perspectives.
Experience & Competencies
💪 Bachelor's degree in Marketing, Communications, Journalism, or a related field.
💪 Demonstrated experience as a copywriter or similar role, with a strong background in performance-driven copywriting.
💪 Exceptional written and verbal communication skills, showcasing attention to detail and effective editing abilities.
💪 Proficiency in utilizing analytics tools to interpret data and extract actionable insights.
💪 Ability to tailor writing style for diverse audiences and platforms.
💪 Strong organizational skills and ability to manage multiple projects while meeting deadlines.
💪 Familiarity with tools such as Google Analytics, Google Ads, SEO platforms, and A/B testing tools.
💪 Previous involvement in real estate or hospitality-related sectors.
💪 Basic knowledge of HTML and content management systems (CMS)